Thursday, January 30, 2020

The Puritans

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Puritans were English Protestants who wished to reform and purify the Church of England of what they considered to be unacceptable remains of Roman Catholicism. In the 160s leaders of the English state and church grew being heartless to Puritan demands. They insisted that the Puritans conform to religious practices that they hated, removing their ministers from office and threatening them with" extirpation from the earth if they did not follow their rules. Passionate Puritan laymen received savage punishments. For example, in 160 a man was sentenced to life imprisonment, his property was confiscated, his nose slit, his ear was cut off, and his forehead branded with "S.S." (Sower of Sedition).


Beginning in 160 as many as 0,000 Puritans immigrated to America from England to gain the liberty to worship God as they chose. Most settled in New England, but some went as far as the West Indies. The Puritans were "non-separating Congregationalists." Unlike the Pilgrims, who came to Massachusetts in 160, the Puritans believed that the Church of England was a true church, though it was in need of major improvement. Every New England Congregational church was considered an independent unit, grateful to no chain of command. The membership was composed initially of men and women who had undergone a change experience and could prove it to other members. Puritan leaders hoped that once their experiment was successful, England would imitate it by instituting a church order modeled after the New England Way.


The first groups came in the Mayflower and were included with the group called Pilgrims. Their religious principles set them apart as Puritans. They believed that the Bible was Gods true law and that it provided a plan for living. The established church of the day, described access to God as simple. Puritans stripped away the traditional trappings and formalities of Christianity, which had been slowly building throughout the previous 1500 years. This was an attempt to purify the church and their own lives.


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The Puritans were not a small group of people. In England many of their persuasion sat in Parliament. So great was the struggle that Englands Civil War pitted the Puritans against the Crown Forces. Though the Puritans won the fight with Oliver Cromwells leadership, their victory was short-lived. The witchcraft trials did not appropriately define their methods of living for one hundred or more years that they formed successful communities. What it did show was the danger that their self-imposed isolation had put them in.


Most of the Puritans settled in the New England area. As they immigrated and formed individual colonies, their numbers rose from 17,800 in 1640 to 106,000 in 1700. Religious exclusiveness was the primary principle of their society. The spiritual beliefs that they held were strong. This strength held over to include community laws and customs. Since God was at the front of their minds, they were to motivate all of their actions. This idea worked both for them and against them.


The common unity strengthened the community. In a foreign land surrounded with the hardships of pioneer life, their spiritual bond made them sympathetic to each others needs. Their overall survival techniques permeated the colonies and made them more successful in several areas beyond what the colonies established to their south.


Each church congregation was to be individually responsible to God, as was each person. The New Testament was their model and their devotion so great that it permeated their entire society. People of opposing theological views were asked to leave the community or to be converted.


Their interpretation of scriptures was a cruel one. They emphasized a redemptive goodness. In principle, they emphasized conversion and not repression. Conversion was a rejection of the worldliness of society and a strict devotion to Biblical principles. While repression was not encouraged in principle, it was evident in their actions. God could forgive anything, but man could forgive only by seeing a change in behavior. Actions spoke louder than words, so actions had to be constantly controlled.


The policy of predestination kept all Puritans constantly working to do well in this life to be chosen for the next eternal one. God had already chosen who would be in heaven or hell, and each believer had no way of knowing which group they were in. Those who were wealthy were obviously blessed by God and were in good standing with him. The protestant work ethic was the belief that hard work was an honor to God, which would lead to a prosperous reward. Any deviations from the normal way of Puritan life met with strict disapproval and discipline. Since the church elders were also political leaders, any church infraction was also a social one. There was no margin for error.


The devil was behind every evil deed. Words of torment flowed from the mouths of expressive ministers as they warned of the persuasiveness of the devils power. The sermons of Jonathan Edwards, a Puritan minister, show that delivery of these sermons became an art form. They were elegant well-formed scriptures with a healthy dose of fear woven throughout the fabric of the literary construction. Grammar children were quizzed on the material at school and at home. This constant subjection of the probability of an unseen danger led to a scandal of epidemic proportions.


In 1688, four young girls accused a laundry woman of "bewitching" them. What could have been stopped progressed into a community tragedy. The young women enjoyed the attention this story afforded them, but no doubt were afraid that their lies would be found out. In an effort to further interrupt their story, they lapsed into expanded convulsions. Those who were possessed by the devil were forced to make confessions of their evil deeds in order to protect their families and properties from harm. Those who denounced witchcraft (thereby calling the witnesses liars) were then accused themselves. In the frenzy to follow, by 160 two hundred persons were in jail, fifty in prison and twenty executed (along with dogs). Cotton Mather, a leader of the group, quietly led the way in bringing this crisis to an end. The devotion they held in maintaining a religious society in isolation fueled the fire of the witchcraft scandal.


Great pains were taken to warn their members and especially their children of the dangers of the world. Religiously motivated, they were exceptional in their time for their interest in the education of their children. Reading of the Bible was necessary to living a religious life. The education of the next generation was important to further purify the church and perfect social living. Three English diversions were banned in their New England colonies drama, religious music and erotic poetry. The first and last of these led to immorality. Music in worship created a dreamy state that was not conducive in listening to God.


For the first time in history, free schooling was offered for all children. Puritans formed the first formal school in 165, called the Roxbury Latin School. Four years later, the first American College was established which was Harvard in Cambridge. Children aged 6-8 attended a Dame school where the teacher, who was usually a widow, taught reading. Ciphering (math) and writing were low on the academic agenda.


In 168, the first printing press arrived. By 1700, Boston became the second largest publishing center of the English Empire. The Puritans were the first to write books for children, and to discuss the difficulties in communicating with them. At a time when other Americans were physically blazing trails through the forests, the Puritans efforts in areas of study were advancing our country intellectually.


The large number of people who attributed to the lifestyle of the Puritans did much to firmly establish a presence on American soil. Bound together, they established a community that maintained a healthy economy, established a school system, and focused an efficient eye on political concerns. Protestant churches of this century still ascribe to the simplicity of worship that they proposed back in 160 when they first set foot on the Mayflower. The moral character of England and America were shaped in part by the words and actions of this strong group of Christian believers.


When the first religious pilgrims came to the new world in 160, to Plymouth, Massachusetts on the Mayflower, it began a wave of such trips. America still had a forming tolerance level, and government, therefore still had plenty of time to be shaped by these


Initial settlers. They brought along their new ideas on religion and government. England, because they controlled these colonies, began to realize that toleration was needed. They then passed the Toleration Act in 168, which said that religious diversity was allowed. This however did not help the feeling of prejudice in England, forcing even more people out. One group that was still persecuted was the Quakers, lead by William Penn, they journeyed to America. When they set up their colony here, even Native Americans, and Catholics were welcome and friends with the Quakers. Their formal name was actually the Religious Society of Friends. This helped to instill this feeling of friendship into American societal beliefs. Puritans, and Separatists had been leaving England for years, and were not as tolerable as their Quaker counterparts. The Puritans, who were based mainly in Massachusetts, believed that their religious convictions were the only right way. They were not tolerant of other ways of thinking. Church and state were one, and clergy members lead the colonies. People were very conformed, and did not associate with the other colonies, religious or otherwise. They rarely met for any reason other than church, and were not known for having free time. This strong diversity between the colonies surprisingly did not create too much controversy but rather made America more tolerant in the long run. There was even a colonial toleration act, called the Maryland Toleration Act passed in 164 that was ahead of the British one, because of the need for it in the colonies more than in England. The governments of the new colonies in America were quite conflicting. The Quakers set up a democratic form of government in which everyone had rights that were protected. Good relations were made with the Native Americans. This included many peace treaties. The most famous of which was signed on June , 168, on the banks of the Delaware River, and stated that the colonists and Indians would live in love as long as the sun gave light. This was a revolutionary idea of this time of aristocracy and sovereignty. Quakers were well known for being very tolerable, and respectful of most lifestyles. The only exception to this was they not being very kind to Catholics, however they did allow them to live in their colonies. Banking, Insurance, and bookkeeping were emphasized, more than anything else, besides religion. However, religion was brought into state affairs. Monthly meetings that were to attend to colonial business were actually prayer services. This meant that there was not a strict separation of church and state, and in modern democracy. The Puritan government was one that was entirely based on the church. Everything was under constant supervision. They were easily manipulated because of conformity and punishment that was severe for sinners, as is demonstrated when the Puritans have the Salem witch scare that resulted in many hangings. Education was the highest stressed issue for the Puritans and banking was thought of as unimportant. Relations with the natives were not particularly good. Puritans tried to avoid contact with these strange new people, as much as possible. A Puritan government was not particularly tolerant, and was more like a ladder because of extensive clergy involvement in everyday life. Though governmentally, the Quakers appeared to be right, Puritans were much more advanced, educationally. Quakers did not stress education, at all. They believed that all you needed to know could be taught through the church, and scripture. They believed that few could read the scripture. They did not see the point in educating the people when all that was needed to know was in the bible and in sermons. They only relied on inspiration and impulsiveness for guidance. This idea did not carry through for long. Eventually the Quakers determined that in order to be an effective society, people had to be educated. This lead to the creation of schools and Universities under the Quaker faith. The first of which was simply a primary and secondary school called the Friends' School. Eventually, Universities were created in and around Philadelphia. Puritans had been educating since they came to the new world. They believed that education was very important, so that children could grow up reading and understanding the bible. There had always been schools in Puritan colonies, and in rural areas they had tutors for their children. Puritans also began to open their own Universities, such as Harvard, and Yale. Education remained strictly religious until after the American Revolution. This educational importance that was espoused by the Puritans began to shape the education of the entire country. In 1647, and 1650, Massachusetts, and Connecticut passed laws mandating the education of children. They said that if a parent did not enroll their child in school then a businessman could automatically take the child into their custody. Free education was being offered in many places in order to promote learning about the bible and going into the ministry. By 1700, 70% of men, and 45% of women could read and write in America, which was an incredible statistic. This also increased the number of missionaries in America, because of the increase in educated people. The only real conflict that occurred in the new world was with Native Americans and the occasional argue was within a colony. The Native American's were not even a very large threat yet, because expansion had not reached its peak.


Thanks to the tolerable feeling of the Quaker colonies, and the enclosed feeling of the Puritan colonies, America remained a very peaceful place to live. America has picked up many of these original colonial ideas. The Puritans especially helped to form our modern day theories and standards for education. They began the first educational establishments in this country and introduced the strict discipline needed to succeed in learning. Many of their schools, such as Harvard, are still in use and are very respected. The Quakers too had a direct impact on current American society. Their tolerant ideas helped to spread the ideals of America. This country was built on tolerance, and democracy. Our Constitution was drawn up with these ideas, and the reason so many people came to the new world was because of the political situation here and its benefits. Also because of their respect for other religions and races, America was built on good values. By coming to the new world because of injustice, the original American colonists helped to create a new country that was religiously, socially diverse, and politically accepting. The injustice that they endured helped to insure that America would not be like that. The original settlers to America helped to shape the way we are today, and the way we are going to be in the future. The ideals they stressed and fought for freedom have been kept with us all and formed The United States in a democratic and tolerable way.


The clearest history of their journey to the New World is found in History of Plymouth Plantation by William Bradford (c. 150-1657). It was written about 160. This book tells of the Puritans difficulties with the Indians, the first deadly winter when half the


People died and about their initial successes. The history is written in the Puritans "plain style" of writing. The language is often difficult for us to read today, but it is still much easier than the "ornate style" used by most officials then. Though the earliest Puritans only used the plain style, it has survived in other American writers.


The Puritans had several kinds of literature. By far the most common form is the writing related to Biblical teachings, or sermons, that the church leaders wrote. The Puritans believed that they were in the New World because God had brought them there for a special purpose. They thought that by studying the Bible they could learn more about this way of life. The Puritans went to church regularly to study more about the Bible. The church leaders would speak about the meaning of life in the New World and would give an interpretation from the Bible. Some of their sermons have survived to this day. The most celebrated one is by Jonathan Edwards (170-1758), Sinners in the Hands of an Angry God (17). In this sermon, Edwards talks about Gods kindness even though he has a right to be angry with man.


One of the most significant poets from this period was Anne Bradstreet (c.161-167). Her book of poetry, Tenth Muse Lately Sprung Up In America (1650), was the first book of New World poems published in England. Bradstreet used the plain style of writing that is typical of many early Puritan writers. Her poems are about simple living and about faith in the Puritan way of life. Many of her poems are about her family. One poem talks about the love she had for her husband and his love for her. Another Bradstreet poem tells of an accident on July 10, 1666, the burning of her house. In all her poems, however, she shows her strong belief in God.


Known as the best writer of the Puritan times, Taylors works were not published until 1. A minister for sixty years, Taylors poetry captures the attitudes of the second generation of Puritans in its importance on self-examination. Particularly in an individuals


relations to God. A good edition of Taylors poetry is The Poems of Edward Taylor.


Samuel Sewall was a representative of a new breed of Puritans who took more


interest in secular matters, for example, business, politics, and good living. Sewall kept a diary for almost fifty-seven years (167-17). It was an excellent indicator of the manners and civilization of his time. A good edition is The Diary of Samuel Sewall.


One of the founders of the Massachusetts Bay Colony, John Winthrop arrived in 160 aboard the flagship Arbella. As governor of the Colony, he established the center of government at Boston. Winthrop began writing his Journal in 160 and continued it till his death. On board the Arbella, he also prepared his famous sermon A Model of Christian Charity.


Michael Wigglesworth, a minister, Wigglesworth is today remembered for two works The Day of Doom and Gods Controversy with New England (written in 166 but published more than two hundred years later). The first book is known as the first American bestseller. It contains an expression of the basic Puritan beliefs described earlier.


Cotton Mather, a member of the powerful Mather family. Cotton Mather produced 444 volumes of written work. Although his writing is educational, moralistic, and filled with references to the Bible, it reveals important information on the history and society of his time. His best-known work is the Magnalia Christi Americana, which gives an insight into


Mathers views on Puritan society. A good edition of his works is Selections from Cotton Mather.


The Puritan settlements put special faith in the power of the printed word. Especially in its capacity to inform, reform, and literally save the community and the individual. The Massachusetts Bay Colony was founded in 160; within a decade the colony had established a college for the training of ministers, acquired a printing press, and began pouring out a steady stream of texts. First an almanac, then devotional verses and sermons by local churchmen. From a modern perspective, one distinguishing quality of writing from the Puritan era its poetry, its historical chronicles, its meditative and devotional prose is its concern with achieving and sustaining an absolute integrity within ones' self, a condition in which the word, the public deed, the private thought, act, and the deeply held system of belief would show no discord, no hypocrisy. Discontinuity would signify a fallen or unrealistically state and grounds for grave concern. When Anne Bradstreet grieves for the home and the worldly goods lost in The Burning of Our House, she chides herself for pettiness and greed that makes her anger seem real. In her elegies for her grandchildren she is struggling harder to reconcile herself to Divine Justice and the hard to make out ways of providence. In Edward Taylors Upon Wedlock, Let by Rain, Huswifery, and other poems about ordinary experience, the details, and pleasures. Quarrels within a person are acknowledged and expressively voiced. But the quarrels must still be settled, the reservations, doubts, and internal insurrections put to rest, if a person is to achieve a state of grace. How different this idea seems from modern ideas of identity in which unresolved confusion and elements of foolishness are often celebrated as the true self, the confusion that makes us credibly human. In contrast to these Puritan voices, Franklin can seem much more modern, when he encounters a contradiction in his thinking or a fault in his nature. It is usually a practical one having to do with his efficiency or his interactions with his fellow citizens. He practically sets out to correct it; and if his success is incomplete, he seems unfazed.


The puritans viewed and celebrated man as an individual, a God-created being. Sinful, yes, but with inherent worth. This presented a direct challenge too much of medieval teaching and was crucial to the success of American Democracy. No one can deny the Puritan contribution on that score. The Mayflower Compact, formed aboard the famous ship to establish civil government for the good of that early colony, was a fundamental document in the development of limited, constitutional government in America. The Puritans gave us a legacy of regular elections, the secret ballot, the federalist principle and even the beginnings of the separation of church and state largely to protect a religious people from government violation. Most important, the Puritans loved God, and incorporated worship of him into the very our daily lives. This allowed the Puritans to be brave in the New World and remain faithful during the most difficult hardships. Of course, the Puritans had their faults. However, the Puritans intellectual power came from mastery of the Bible and his moral power came from living the Bible. Perhaps this has something to do with the puritans having been so thoroughly put down in modern times.


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Wednesday, January 29, 2020

This essay is about how the media can make heroes out to be

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This essay is about how the media can make heroes out of the wrong people. The media consists of stories in newspapers, articles in magazines or even broadcast to the television.


The media makes heroes out to be brave, courageous, and muscular and all the things you wish you could be. However a hero is a person who is noble, or risks his or her life for others. S/he is someone to be admired. A hero can be anybody who has done something special. Berny Laplant was such a hero as he saved the life of fifty people.


Sometimes the media makes heroes out of people who have not done something good. For example, it can glamourise people who look good or have a lot of money. This happened in 'Accidental Heroes', the real hero was overlooked because he didn't look like a hero that could save fifty people who were on the flight 104.


When the media writes stories, it does not always tell the real or complete story. It only wants the more exciting pieces of the story to attract readers and viewers. An example of this is when Gail Gayle wrote the story about John Bubba, who claimed to be the hero of flight 104. However, John Bubba didn't do what he claimed. The media believed John Bubba's story because he sounded very realistic. He also had the matching shoe that the real hero, Berny LaPlant, had thrown into the back seat of John Bubba's car. The media had found the other shoe that Berny lost whilst he was saving all the people in fight 104.


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The real hero, Berny LaPlant, didn't look like a hero or act like one. Berny saved over fifty people, but the reporter Gail Gayle and the media didn't believe him because he had a police record for buying stolen goods. Instead of researching and finding the real story, all the credit was given to John Bubba. The media did not try to uncover the truth primarily because Bubba acted and even spoke like a hero and everyone believed him. John Bubba lied to claim the reward of one million dollars. John Bubba went from homeless to a hero. Once John Bubba was cleaned up, he didn't look homeless, he looked like someone you could admire and all the people believed he was the hero. This demonstrates how the media may not always publish the full story. Sometimes, they will even make the story believable or adapt it for the reader or viewer's enjoyment.


John Bubba started helping people. For example, he gave blankets to the homeless, and visited the sick in hospital.


Berny LaPlant, who was the real hero of flight 104, did not seem like a hero. He was small and rough looking. He thought about himself. For example, he took off his shoes before he saved all the people from flight 104. He was also a criminal about to go to jail. However, he admired John Bubba because he could not visit the sick and talk to them and give them love like John did.


In 'Accidental Heroes', John Bubba was overwhelmed by all the fame. He felt guilty because he didn't really save all the people on flight 104. John Bubba was going to commit suicide until Berny LaPlant came out onto the ledge with him. LaPlant told Bubba that he was really a hero because he helped and inspired a lot of people. For example, Bubba inspired others and gave blankets to the homeless and told all the television viewers things that made them proud to be Americans. The media glamorized John Bubba to be everything the readers and viewers wanted.


The media can make heroes out to be the wrong people. This is what Gail Gayle did in 'Accidental Heroes'. Despite Gail Gayle knowing Berny LaPlant was the real hero, she still reported that John Bubba saved all the peoples lives. This was because Berny couldn't live up to the life of a hero and did not have the image of a hero. Berny LaPlant was overlooked and John Bubba was portrayed as the hero. This can happen because sometimes the media does not always have or want the full story.


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Monday, January 27, 2020

What problems did Germany face after ww1 and how were they overcome?

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What problems did Germany face after WW1


and how were they overcome?


A 'crisis is strictly the point in a disease where the patient is finely balanced between recovery on one side and death on the other. The Weimar republic experienced two periods of crisis. The first was between 11-1, from which it recovered. The second, between 1 and 1 killed it. The crisis of 11- had three causes. One was an external cause, which was the treatment of Germany by the allies. The others were internal, economic collapse and the political putsches; all of these were interconnected. Germany had surrended to the allies on 11 November 118, two days after the formation of the republic. In June 11 the terms of the treaty of Versailles were announced and Germany was held to be 'guilty' of causing the First World War and all of the damage resulting from it. Hence, the German nation was expected to pay compensation.


The aim of this essay is to investigate the problems that Germany faced after world war one and how they were overcome between the years 118-10.


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The Weimar republic was born out of Germanys defeat in the First World War. The German armies had failed to break through the western front against Britain and France. The German people had also suffered great hardship and starvation as a result of a blockade of their ports by the British navy. As a result it was inevitable of German failure and on November the Kaiser abdicated and fled to the Netherlands. Due to the chaos of the collapsing Reich, a new government somehow had to be formed. There were two main possibilities of a government. One, being a formation of a democracy advocated by the social democrats, which at that time were the largest political party in Germany. Another possibility was that Germany would become a communist State, this was the ambition of the Spartacus league led by Rosa Luxemburg and Karl Liebknecht. In January 11 the spartacists tried to seize power with an armed uprising in Berlin. It was the freikorps units that suppressed the spartacist revolt in Berlin, they were seen as numerically weak and the task was not a demanding one in military terms. January 11 showed the freikorps to be ruthless and vindictive by their actions. Their principal victims were Liebknecht and Luxemburg, they were arrested on 14 January and both shot. Their murder had important political consequences. It had poisoned relations between the KPD and the SPD- on whose behalf the freikorps were acting. It also helped to create an atmosphere in which thoughout the Weimar period collaboration of any kind between the two parties was out of the question.


The treaty was signed on June 8th 11.Lloyd George of Britain, Clemenceau of France and Woodrow Wilson of America had conspired together to set the retributions to Germany. They had different arguments and views to put forward but Clemenceau of France had one simple belief, that the only way to gain satisfaction was to destroy Germany. He had seen the north east corner of France in devastation and was determined that Germany would never get the opportunity to do the same again.


To the extreme right the peace settlement was a 'shameful peace', for which the Weimar republic was unquestionably to blame. After 11 democratic politicians who had agreed to the armistice in 118 were constantly put down by the extreme right as the November criminals. When the allies' peace terms were published in May 11, they were condemned not only by the extreme right, but by all political opinion in Germany. There was objection not only to the terms of the treaty but to the manner it was made. When Germany agreed to the armistice, it was assumed that were would be negotiations with the allies. It was further assumed that these negotiations would take place on the basis of Woodrow Wilson's fourteen points. The Versailles treaty was branded a diktat- a dictated peace.


The first of Germanys punishments was the guilt clause where they had to admit full responsibility for starting the war. This also leads onto stating responsibility for all of the war damage, which meant that Germany had to pay reparations. The bulk of which would go to France and Belgium to pay for the damage done to the infrastructure of both countries by the war. The figure was not set at Versailles, it was determined later. The figure was eventually put at £6,600 million, a huge sum of money well beyond Germanys ability to pay. Germany had lost a large amount of territory. Alsace and Lorraine were given to France; Eupen and Malmedy to Belgium; and Posen and West Prussia to Poland. All of Germanys overseas colonies were given to the victors, especially Britain and France, as Mandates, held in trust until they were ready for independence. Germany was also cut back severely as a military power. It was allowed a navy of only six battleships, an army of no more than 100,000 volunteers and no airforce at all. The Rhineland, which was the borderline between France and Germany, was demilitarised to protect France. The German people found these terms extremely difficult to accept. The Government complained that it had no choice but the popular press called for revenge, at first against the allies, but later against the Government which had signed the treaty.


The outcome to this was predictable and in March 10 Wolfgang Kapp marched on Berlin with 5,000 supporters intending to set up a right wing government. The Government withdrew to Dresden and called for a general strike of German workers. Without these Kapp could not hope to govern, and so gave up and fled abroad. This was the first of many attempts to try to overthrow the Republic. He blamed it for the surrender of Germany and the Treaty of Versailles. Kapp spread the false accusation that the German army had been Stabbed in the back' by German politicians. By this they meant that the Government had surrended while the army was still willing to fight. The right however, did not succeed in destroying the Republic with this lie in the early 0's. There were two reasons why the Weimar republic survived in 10. First, the working class rallied to its defence and secondly Kapp had the support of only a minority of the extreme right.


The outcome of the threat from the left parties, was a positive one for Germany as they were never in really serious danger of succumbing to communism in 118-11. One of the reasons for this is that the KPD lacked popular support. The highest share of the vote it received in the Reichstag elections of the 10's was 1.6%. Another reason is that the KPD were poorly led. Liebknecht and Rosa Luxemburg did not control or direct the Spartacist rising to any great effect in early 11.


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Thursday, January 23, 2020

Communication

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Many historians and scientists believe that in the beginning of human existence humans did not use language as a form of communication. Instead, it is believed that they used other forms of communication such as sign language, symbols, signs and pictograms. But to the devoted Muslims, Christians, Jews and maybe some other religious, they believe that Adam, the first human, used a language as a mode of communication. Whatever the truth is, we can conclude that communication existed since the very beginning of human existence. Be it the sign language, symbols, pictograms or even verbal language itself, all intended like what Webster and other dictionaries define which is "giving and exchanging information or ideas".


Based on the above definition, it is very safe to say that communication play a vital role in our daily lives. In fact, the ability to converse or communicate is one of our greatest, if not our greatest asset in lives.


Since the very first existence of Adam and Eve, human has to interact with others. It is a psychological need. No man can survive not interacting with others. Try doing that for a few days, we will surely go haywire. How do we interact with others? The answer is communication. Through communication we live our daily lives. But to live life to the fullest and to excel in any walk of lives, we have to have the skills of effective communication. But before we explore further on the skills of effective communication, let us discuss first the roles communication play in our daily lives and the key to know the roles of communication in our lives is to know why we need to interact with others.


Why do humans need to interact or communicate with others? The very first reason to that question is that humans need to fulfill their psychological needs. It is one of our basic needs; we have to have contacts with others. The second reason is that through communication we can exchange or share information or ideas with others. The third reason is that communication helps us build relationships with others and fulfill our social obligations to the society. The forth reason is that through communication we will learn to face conflict in our lives and through it we will learn to manage the conflict. The fifth reason is that we use communication to know about ourselves. When we interact with others, we will definitely get feedback from them. Through feedback, we will know about ourselves and about what others think of us. The sixth reason is that we communicate to influence or command others to do whatever we want them to do. Many successful people have this powerful skill. To name a few, Henry Ford, Bill Gates, Abraham Lincoln, Ghandi and Dr. Mahathir. The last reason, and by far the most important role of communication in our lives, is that communication helps us get whatever we need in lives. Just imagine what will happen to a baby if he or she cannot cry to convey to the mother that he or she is hungry. Awful right?


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Now that we know the reasons we interact with others or in other words, the roles of communication in our daily lives, let us explore the subject of effective communication skills. Firstly, we have to examine the causes of misunderstandings or miscommunication. Knowing these causes will help us to improve our communication skills. The first cause of miscommunication is when the receiver or listener does not listen effectively. This miscommunication usually occurs when the interest level of the receiver is very low. Distractions from outside sources when the interaction takes place also might lead to miscommunication. Self talk by the receiver when the sender is communicating, mismatched non-verbal language by the sender, inappropriate delivery by the sender, habit pattern of not listening by the listener, the listener stop listening because he or she is simply waiting to speak and defense mechanism created by the receiver to block out the message also contributed to misunderstandings or miscommunication in a communication.


Second cause of miscommunication is when the sender or communicator doesn't take 100 percent responsibility for the creation and delivery of the message. He or she does not structure the message properly so that the message interacts with the thinking process of the receiver. When this happen, miscommunication will


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Wednesday, January 22, 2020

How did Hitler turn Germany from a democracy into a dictatorship between 1933 and 1934? How far did he have full control by 1934?

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Hitler only took eighteen months to collapse the Weimar democracy between February 1 and August 14 and to establish his own dictatorship. These changes all began from Hindenburg appoints Hitler as the German Chancellor.


Hitler's powers increased enormously between 1 to 14. But it wasn't easy for him, he had to go over some obstacles. His first step to dictatorship was really the most difficult one. At the start of 1, Germany was a democracy, this means the system of the government by the whole people of a country through representatives whom they select. So, Hitler could only make laws if the Reichstag agreed to them. At that time more than half the seats in the Reichstag belonged to parties which doesn't agree with Hitler's ideas, he was not happy on the amount of seats he has in the Reichstag. As the Chancellor of Germany, he arranged for a general election to be held in March 1. In this election he hoped that his Nazi Party would win a major victory and will get a majority of the seats in the Reichstag. A week before the voting day, Hitler's luck began. The Reichstag building went up in flames. Marianus van der Lubbe, a communist, was caught on the scene with matches and fire-lighters in his pockets. Hitler saw this as an opportunity to blame on the other parties, so he said it was the start of a Communist plot to take over the country. So, he went to President Hindenburg and asked him to make a special law, the Law for the Protection of the People and State. Hindenburg was the only person who had power to enable new laws in an emergency, even if the Reichstag didn't agree. Hindenburg did not realize that this law would help Hitler become a dictator, so he made the law that Hitler wanted. This new law banned Communists and Socialists from taking part in the upcoming election campaign. Four thousand of them were throw into prison. But the results of the election weren't good. As a result of banning the Communists, Hitler and the Nazis won just under half the vote. It wasn't what Hitler wanted, he wanted more. But it was good enough to persuade the new Reichstag to agree to the Enabling Act on rd March 1. This will let Hitler make laws without asking the Reichstag. So now Hitler can do whatever he likes to his opponents without worrying what the Reichstag and Hindenburg thought of him.


Hitler used this law to get rid of anyone and any parties that got in his way to total power. On 7th April 1 he put Nazi officials in charge of the local governments which ran Germany's regions. On nd May he closed down trade unions, took away their finances and put their leaders in prison. In this period, Hitler also ordered to publicly burned books by Jewish authors in Berlin. This will mean that he gets censorship, so the German people can only read what Hitler wants them to read. On the 14th July, he made a Law against the Formation of New Parties. This means that the Nazi Party was the only party allowed to exist in Germany, anyone trying to set up or run a new party would be punished with three years hard labour. Now, Germany became a one party state. The Nazi Party even controlled the police force of Germany.


Hitler made Germany into a one party state but he had problems to deal with in the Nazi Party. Two million people of the Nazi Party were Storm Troopers. Their leader Ernst Roehm, wanted to make his Storm Troopers part of the Army. But Hitler and the army generals hated this idea because this would make Roehm the most powerful man in Germany. Some other reasons why Hitler didn't like the SA were that he no longer trusted them, Rohem wanted to push Hitler into certain policies which Hitler thought unwise and the dislike of the reputation of many SA leaders may have been a cause for the Night of the Long Knives . In the morning of 0th June 14 (also known as 'The Night of the Long Knives), Roehm and the other SA leaders were arrested on Hitler's orders, they were taken to prison and shot. Over the next few days, about 400 people were arrested and executed in the same way. The killings were done by the SS, the finest people in the army. Now, they were Hitler's own bodyguards.


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On nd August, President Hindenburg dies from old age, aged 87. Hitler immediately took over and merges President and Chancellor into one role, gave him self the title 'Fuehrer and Reich Chancellor. On the exactly same day, the officers and the men of the army makes a personal oath of allegiance to Hitler.


Hitler now has the total power on the political side, but he still hasn't got the total power of the people of Germany.


Even though Hitler had made a major triumph on the political side of Germany, he didn't have complete control over Germany by 14. Hitler didn't have the support of all the people of Germany. He wasn't really far from full control over Germany. So, he would have to control of all forms of expression and communication. This was done by propaganda and censorship. This was controlled by Gobbels, the head of the Nazi Ministry of People's Enlightenment and Propaganda. So he tried a few propagandas to gain the people's mind towards Nazi. He used the radio to broadcasts his speeches, it would have been listened to by workers, pupils in the classroom and families at home. Hitler had full control of the arts, he burned works from writers and only allow works that Hitler would like the people to read. He had control of the universities, nazi interfered with researches in the universities. He also had the control of the press, they make sure that all news from officially approved agencies. Journalists were directed by the press department of the Ministry of People's Enlightenment and Propaganda and were given regular briefings on what line to take in their articles. Hitler made mass rallies throughout the country to glorify Nazi rule.


By August 14, Hitler had the control of the political side of Germany, but he didn't have the full control of the people's mind. So, he didn't have full control of Germany yet, he had about ¾ of complete control. Another ¼ was the people's mind, he expand this by doing propagandas. His position in people's mind are uprising .


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Tuesday, January 21, 2020

INTERVENTION PLAN – MACMAN OUTFITTERS

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EXECUTIVE SUMMARY


The concept of organisational change is in regard to organisation-wide change, as opposed to smaller changes such as adding a new person or modifying a work programme. In the case study, organisational change needs to takes place due to the takeover of MacMan Outfitters by Men's Wearhouse. MacMan must undertake organisation-wide change to evolve from a highly reactive, entrepreneurial organisation to a more stable and planned development.


Successful change must involve buy-in from top management and this is illustrated in the intervention plan detailed in this report. Usually theres a champion who initially instigates the change by being persuasive and consistent and in this case, Thomas and Henderson of Men's Wearhouse fulfill this role. Change is usually best carried out as a team-wide effort as is pursed in the intervention plan. Communications about the change should be frequent and with all MacMan employees.


The best approaches to address resistance to change have been proved through increased and sustained communications and education. A plan should be developed and communicated.


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TABLE OF CONTENTS


Page number


Introduction 5


Short term intervention plan 6


Summary 6


Specific objectives 6


Analysis of short term objectives 6


Medium term intervention plan 10


Long term intervention plan 17


Conclusion 1


Appendix A 0


INTRODUCTION


Men's Wearhouse, an American based company, has succeeded in achieving a progressive financial growth despite the declining economy of the clothing industry showing an annual growth of 6%. The company has achieved success through recognition of its staff and reinforcement of its operational values.


Men's Wearhouse has grown into the South African market and acquired MacMan Outfitters (Pty) Ltd. This report outlines recommendations, based on the fundamentals of the Lewin's change model, on how to implement an intervention plan at MacMan Outfitters over a two year period. The report outlines the short term, medium term and long term strategy recommended for the takeover of MacMan Outfitters.


The Lewin's change model includes three stages of change management unfreezing, changing and refreezing. The unfreezing stage creates the motivation to change and this includes interventions like benchmarking. The changing or movement stage involves learning and providing staff with new information to assist them to learn new concepts. The refreezing stage is when change is stabilised by helping employees to integrate the changed behaviour into their way of working.


One has to bear in mind that MacMan Outfitters has been long established in the clothing industry and it will not be easy to implement new changes and values in the organisation. But owing to its current financial status and business strategy changes have to be made to ensure the future for the company.


This report is based on the assumption that Men's Wearhouse has conducted a pre-survey of the various aspects of MacMan outfitters prior to purchasing the company.


SHORT TERM INTERVENTION PLAN (up to 6 TO 8 MONTHS)


Summary


Men's Wearhouse has a solid values system within the organisation which contributes to its success in the clothing industry. During this first 6 to 8 months of the transition takeover, staff at MacMan Outfitters need to be introduced to the benefits of working the way staff do at Men's Wearhouse. In other words, benchmarking exercises need to be implemented to create motivation to change.


Specific objectives


 Disconfirmation - must arouse what we can call survival anxiety or the feeling that if we do not change we will fail to meet our needs or fail to achieve some goals or ideals that we have set for ourselves (survival guilt).


 Unfreeze employees attitudes and motivate staff to change


 Men's Wearhouse needs to devise ways to reduce barriers to change keeping in mind the South African culture


 Early stages of implementation of change intervention


Analysis of short term objectives


Month 1


Initial contact with management


 Staying in line with the Men's Wearhouse policy of providing in-house training, Thomas and Henderson need to introduce themselves to the management of MacMan's outfitters at a seminar. Management from the 85 stores nation wide should be invited to attend a four day seminar introducing Men's Wearhouse. This should be held on neutral ground, for example, at a remote conference facility providing an idyllic setting.


 At this four day seminar, videos and open discussions should be used to convey the values and policies of Men's Wearhouse. Bearing in mind that change starts at the top and without buy-in from the management team, it would be difficult to have buy-in from other staff.


 Day1 Introducing Men's Wearhouse and Thomas and Henderson as the champions of the organisational change intervention.


Media used could include Videos, interactive exercises showing how the values and policies work for Men's Wearhouse.


Networking sessions within the group is also important and time should be set aside on each of the four days during the seminar to accommodate this.


Day Introducing specific strategies at Men's Wearhouse Marketing, Staffing structure, Compensation, Training and career development, Performance management, Leadership and communication.


Provide a planning session on these issues to encourage management to identify ways that these policies could be implemented within the organisation within the South African context.


Day Continue discussions on implementation and devise strategies for implementation.


Gala dinner - social reinforcement of what has been discussed in the formal sessions.


Day 4 Presentation of different ideas on implementation and presentation of a plan on the way forward for the organisation, including a vision and mission statement. Thomas and Henderson need to present the way forward for the intervention process taking into consideration the ideas put forward by the management team. At the end of the day, management could be issued with a token of appreciation, for example, a company branded golf shirt (MacMan outfitters branding).


 When the management team leave the seminar, they should be enthusiastic about the takeover and should be convinced that by adopting the values and culture of Men's Wearhouse will not only develop MacMan Outfitters to become a leader on the South African market but also be a benefit to staff development. They should also be prepared to communicate to employees that job security should not be a concern based on the Men's Wearhouse policy on staff training and development. The issue of retrenchment would be huge concern for permanent staff that have had years of service at MacMan. By management conveying this message early, would assist with less resistance to the change intervention.


Month to 6


Contact with employees at MacMan Outfitters


 Thomas and Henderson would have to use their new found ties with the management team to set up smaller seminars to meet with staff at all the stores nation wide. These seminars would entail meeting with all staff at each store, including the casual staff to introduce Men's Wearhouse and the policies and values that would be introduced to the company. All this would be done with the backing of the management at each store. By management showing innovation during this time, would encourage staff to be open to the new concepts being introduced and would facilitate change.


 The two day seminar held at each store should be consistent at each store and the following should be communicated


1. Introduction to Men's Wearhouse. Media used could include videos and past newsletters.


. Policies and values of the company and probing for similar policies and values within MacMan's. By doing this, the "survival guilt" will be exposed as at the management seminar.


. Discussion around issues such as staffing structure, compensation, training and career development, performance management, leadership and communication.


4. Open communication should be encouraged to give staff the opportunity to ask questions and make recommendations on burning issues.


5. Clear presentation of the change intervention process.


 Employees need to come away from these seminars with renewed hope for their jobs and the survival of MacMan Outfitters and with a vision and mission for the company.


Month 7 to 8


Based on the communications with management and staff and the enthusiasm shown, Thomas and Henderson could proceed to the next stage in Lewin's change model. That is, the changing or movement stage. The following are facilitated in the early phase of this stage of the change intervention


DEVELOPMENT OF ORGANISATIONAL MISSION, VISION AND POLICIES


Once the initial contact with management and staff is complete, the vision, mission and policies of the company need to be formalised and communicated to staff. Communication could be in the form of a booklet or in-house video that is tailored to suit the South Africa context as discussed in the manager and staff seminars.


DEVELOPMENT OF THE ORGANISATIONAL STRUCTURE


 In liaison with the management team, Thomas and Henderson need to construct a clear organisational structure and convert key positions to full time positions, reducing the high complement of casual staff within MacMan Outfitters. The structure of individual stores would include appointing managers, assistant mangers, wardrobe consultants and tailors. This would be in line with the Men's Wearhouse concept of internal management.


 The full time staff must be sourced from the casual labour so as to keep in line with the Men's Wearhouse policy on employment but also bearing in mind the affirmative action criteria requirement in South Africa.


 Selection of store Managers must be by a strict interview process and obtain the right people for the job within the existing staff complement. Staff may be moved to other stores or suitably repositioned by attaching promotions to their status.


 Selection of store staff must be done by the appointed manager of the store in accordance with the new structure agreed upon.


 Create the concept of "wardrobe consultants", as is the case at the Men's Wearhouse group.


 Introduce training of all managers and staff using the appropriate promotional in-house videos. Managers must also be encouraged to assist junior staff with training and development in the long term.


MEDIUM TERM INTERVENTION PLAN (8 TO 16 MONTHS)


MacMan Outfitters has its own associated areas of concern within the company, i.e. salary discrepancies, lack of a performance management system and participative team building and staff turnover and absenteeism is high.


By application of the 4-P cycle of strategic results (continuous improvement) which focuses on people, products, processes and productivity the following should be facilitated in the medium term to address these issues mentioned above


People


Skills development (month 8 to 10)


 A training schedule needs to drawn up to ensure that staff are appropriately trained and have the necessary tasks to perform the job. These training schedules need to be job specific and could be sourced from Men's Wearhouse training programmes that are already established.


 Store managers' training could include media such as promotional videos and hands-on training at stores within the Men's Wearhouse chain. These managers should then be encouraged to return to South Africa and act as mentors and train store staff in the "new" techniques.


 Training for staff within the stores could also include exposure to in-house video training as well as mentorship from store managers.


Motivation


Motivation is defined as "psychological processes that arouse and direct goal-directed behaviour."


Terence Mitchell (well known OB researcher) proposed a broad conceptual model explaining how motivation influences job behaviours and performance


Individual inputs and job context are the two factors that influence motivation which then leads to motivated behaviours and then affect performance.


The model highlights four issues


 Motivation is different from behaviour


 Behaviour is influenced by more than just motivation


 Behaviour is different from performance


 Motivation is necessary but insufficient contributor to job performance.


It is important to understand motivational theories in order to guide employees to realise organisational goals and objectives.


By using Locke's Goal-setting Theory described below, Thomas and Henderson would be able to implement a similar incentive plan at MacMan as is the case at Men's Wearhouse where staff are awarded commission based on various performance criteria as described in the case study.


Locke's Goal setting theory


 • Task goals = performance targets for individuals or groups


 • Task goals can be motivating if


' properly set


' well managed


 • Goals clarify role expectations


 • Participation is important


' Increased understanding of difficult goals


' Greater acceptance & commitment to them


Thomas and Henderson should keep in mind that 1. Difficult goals lead to higher performance than easy or moderate goals but these goals should also not be impossible to achieve. . Feedback to staff enhances the effect of specific, difficult goals. . Goal commitment and monetary incentives affect goal setting outcomes. 4. Performance goals must be under the control of the employee. 5. Goals must be quantifiable and measurable.


Besides setting monetary performance targets, the following salary related schemes should also be included as part of the monthly package to encourage staff to remain with MacMan Outfitters


 Profit sharing schemes


 Bonus plans and company profits


 Retirement programme


Teamwork (Month 15 to 16)


Two effectiveness criteria for work teams are viability and performance according to the ecological model for work team effectiveness. A work group is viable if its members are satisfied and contribute to a common goal while the performance criteria are met if the group satisfies its customers. In order for group members to be satisfied, they require an organisational support system.


Effective teams are defined by the following characteristics


Clear purpose, informality, participation, listening, civilised disagreement, consensus decisions, open communication, clear roles and work assignments, shared leadership, external relations, style diversity, self assessment.


Cohesiveness is defined as "a sense of we-ness that helps a group stick together." Cohesive group members stick together because they enjoy each others' company and/or they need each other to accomplish a common goal.


There is a significant relationship between cohesiveness and performance whereby the commitment to a task among group members strengthens the cohesivenessperformance linkage. Success builds group cohesiveness.


A team building exercise should be initiated for the company starting with the management team and should then be extended across to all staff within the company and maintaining teams at store level. The ultimate objective of this exercise is to rejuvenate the staff and produce high performance teams within the organisation.


In accordance with Richard Beckhard (an authority on OB), the following four purposes for team building should be kept in mind when undertaking a team building exercise


 Set goals and/or priorities


 Analyse or allocate the way work is performed


 Examine the way a group is working and its processes


 Examine relationships among staff


The following should be resolved in the team building exercise


 A vision, mission and goal need to be clearly defined and accepted by everyone to give the team a sense of cohesiveness working towards a common goal.


 The climate should be informal, comfortable and relaxed.


 Staff must feel that they are free to participate in open discussion and be encouraged to make a valuable contribution to the organisation.


 Expectations and roles of staff must be clearly defined.


Greater self management


This habit would be encouraged by the introduction of the values being introduced from Men's Wearhouse


 Development and training of casual labour so that if there is a vacancy, it can be filled by the casual assistant rather than "new blood" as is the case with MacMan. This encourages casual staff to be more conscientious keeping in mind that they may be permanently employed if there is a vacancy.


 Learning is encouraged from mistakes rather than ridicule thus introducing a culture of continuous improvement and self development.


 Introduction of incentives for all staff members would encourage greater self management and performance


 By the company showing a genuine interest in their employees via the various mechanisms mentioned above, employees self-esteem and self-image are boosted which in turn leads to increased personal responsibility for organisational outcomes.


Products


In accordance with the 4-P cycle, with the improvement of the people issues within the company, a definite shift should be evident in customer satisfaction and quality service. Customers should be seeing a difference within MacMan Outfitters within the first 10 months of the change intervention.


The following should be communicated to store managers


 Prices are set to 0-0% below retail prices


 Only one promotional sale will be held in January of each year


 Adoption of the repair for life on a garment as per the Men's Wearhouse policy


 Advertising is only done through television and radio


Processes


Processes to be improved are as follows and these should be addressed during this medium term intervention and taken through to the long term


 Using the contingency model for selecting communication media, it is suggested that the face-to-face approach be used within MacMan Outfitters. In this case the richness of the medium is matched with the complexity of the situation. This way staff has immediate feedback and the communication is more personal.


The hierarchical communication pattern describes exchanges of information between managers and the employees they supervise. At MacMan, this communication pattern needs to be reinforced. Managers need to provide the following downward communication job rationale, organizational procedures and practices, feedback about performance, communication of goals.


This information is not being disseminated to employees as is evident in the case study.


Employees need to communicate information upward about themselves, co-workers and their problems, organisational policies and what needs to be done and how to do it.


 The communications department within the HR department of the company would be responsible for following through on the following communication within the company


 A monthly newsletter similar to Clothesline (Men's Wearhouse) could be implemented to convey news on different aspects of the company encompassing all 85 stores nation wide.


 Staying in line with communication strategies at Men's Wearhouse, videos could be encouraged in house to communicate inspirational news and sales ideas to staff spread across a wide area.


 Mentorship of staff should be encouraged by Thomas and Henderson during this phase of the intervention as this is one aspect that needs to be drawn through as a long term company objective to remain in line with an organisational culture that supports their people asset.


 Management should be assisted with setting up small off site activities for staff who should be encouraged to socialise at sessions of hockey, soccer, indoor cricket or even indoor golf.


 MacMan managers must also be encouraged and shown how to go about becoming integrated into the work systems of MacMan and being viewed almost as a peer rather than as the boss/ employee scenario. This is encouraged to create that sense of servant leadership.


Weekly and monthly internal store management meetings could be introduced to keep staff informed of store sales figures and the other day to day running of the store. Bi-annual inter-store management meetings could be set up to to discuss different trends within the organisation and promote information sharing.


Productivity


As a result of the processes above being implemented, one should see the benefits of the more efficient use of human resources by showing appreciation of this important resource within the organisation.


LONG TERM INTERVENTION PLAN (UP TO 4 MONTHS)


This long term plan would constitute Lewin's refreezing stage of organisational change where change is stabilised by helping employees to integrate the changed behaviour into their way of working.


Empowering management


 Thomas and Henderson need to monitor the culture of interest within the management team and encourage them to take an interest in their external environment and valuing the process of awareness of related industry changes


Maintaining the interventions thus far


 Communication - Performance shortfalls should be perceived as opportunities for learning and not bringing people down.


 Verbal feedback in store to staff on performance on a monthly basis will reinforce the company bonus structure and prove that a bonus strategy can work.


 Support for new ideas must be encouraged and thus remaining in line with the culture of the organisation for promoting personnel. A suggestion scheme could be introduced that either has a monetary value or some other incentive attached.


 Accessibility to information and open boundaries of communication should be instituted at management level and constantly reinforced by example to show interest and willingness for participative management. Journals or books available within the industry could be made available to staff at the common tea area for perusal and the in house video would also facilitate this kind of communication.


 Ongoing training and advancement of staff within the organisation from the casual staff to management will facilitate commitment to the organisation as staff would feel that they have a stake in the business. An induction course for new employees detailing the values and culture of the organisation, sales strategies and organisational structure should be designed to facilitate training of new employees thus maintaining the values at the entry point into the organisation.


 An annual management conference/ seminar could be initiated to review the organisation vision and mission. This could involve staff participation with management before the conference in order for staff views to be considered.


 And to end on a more festive note, in store Christmas parties are always a good long term objective to keep the spirits up and facilitates off site communications!


CONCLUSION


In order for the intervention plan to be successful, Thomas and Henderson have to implement the plan with the assistance of the existing management team at MacMan. By introducing external organisational consultants to lead the intervention, would not only be in contrast to the Men's Wearhouse policy but may also create a feeling of apprehension with MacMan employees. It could create this sense of already using external resources as opposed to working from within and thus increase the fears of uncertainty of long term employment once the takeover has been accomplished.


This intervention plan follows the Lewin's change model from the unfreezing stage where benchmarking is crucial, through to the change/ movement stage where staff motivation is vital and then to the refreezing stage where we see long term benefits of the change intervention.


BIBLIOGRAPHY


Organisational behavior / Kreitner, R, Kinicki, A & Buelens, M. nd European


edition. McGraw Hill, 00


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Thursday, January 16, 2020

Quality

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Krispy Kreme Donuts


History


Vernon Rudolph founded Krispy Kreme in 1 in Kentucky. In the mid-10's he moved the to Nashville, Tennessee where it became a family operated business. Two additional shops were opened in Georgia, and West Virginia around this time. These shops originally sold only to grocery stores. In 17, Rudolph opened his own shop in Winston-Salem, NC. He began his shop with $5 and by borrowing the ingredient's he needed from a nearby grocer. He soon became so busy that he began selling doughnuts from his shop window. According to the Krispy Kreme web site (KK1), this marked the beginning of Krispy Kreme's retail service. In the 150s the doughnut making process was automated with the creation of the automatic doughnut cutter. Also according to the web site (KK1), this equipment was the foundation of the doughnut-making process used by Krispy today. In 16 the equipment was replaced by a system, which used air to force the doughnuts from the hopper to the trays instead of cutting them. In 176 Beatrice Foods Company bought the Krispy Kreme Corporation. Then in 18 a group of Krispy Kreme franchisees bought the company back from Beatrice Foods.


The Company


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Headquartered in Winston-Salem, North Carolina, Krispy Kreme produces over 5 million donuts daily (KK1, 00). With locations in 6 states, the company is seeking to open franchises around the world. Currently, however, the only franchises outside the United States are in Canada.


The company is a "branded specialty retailer of premium quality doughnuts" publicly traded on the New York Stock Exchange under the symbol of KKD (Yahoo Finance, 00). With just under .5 million shares initially offered in June 001, there are now only years later - almost 7 million shares outstanding. Operating on a fiscal year of the last Monday in January through the last Sunday in January of the following year, Krispy Kreme employs over 00 persons in America and Canada.


Each of the company's 45 franchises can produce daily between 4,000 and 10,000 donuts each. Krispy Kreme also sells its products from stores other than its franchises, such as grocery stores and gas station convenience stores.


Mission, Vision, Goals, and Objectives


Krispy Kreme does not have a mission statement. The Krispy Kreme web site indicates that Krispy Kreme has plans for international expansion. However, this expansion has taken longer than Krispy Kreme's competitors. Krispy Kreme needs to better define its mission, vision, goals and objectives to help it to continue to grow in a timely manner.


Dunkin Donuts one of Krispy Kreme's biggest competitors is doing business in 40 different countries and 5,000 stores worldwide. This is a competitive threat to Krispy Kreme. Through the years, Krispy Kreme stores have opened slowly, while competitors are opening many stores and expanding their market share more quickly. In 000, Krispy Kreme began to recognize international opportunities and began working on its strategy for expansion. By 001, the company opened their first two stores outside of the United States, in Canada and Australia.


SWOTt Analysis


STRENGTHS Krispy Kreme is said to be on top with its donut taste. The company provides a great atmosphere and mood. Krispy Kreme also has competitive pricing and a competitive advantage. They get their competitive advantage by having a "doughnut theater" not featured anywhere else. Krispy Kreme also provides an easy accessible drive-thru for the customers in a hurry. Their menu reaches many different taste buds, with a variety of both hot and cold coffee drinks. Although Krispy Kreme has its strengths, what come along and eventually help the company to grow, by soon becoming the strengths are the weaknesses.


WEAKNESSES Krispy Kreme also does not advertise publicly, their only way of advertising is by word of mouth, publicity at Grand Openings, and by sponsoring fundraisers. Unlike some of its competitors, Krispy Kreme lacks a lunch or dinner menu. They only serve breakfast and treat items, although some customers may use a doughnut as a meal substitute. Although Krispy Kreme is short of a wide menu, it does very well providing a sugar fix for its doughnut lovers and caffeine junkies.


OPPORTUNITIES Krispy Kreme has the opportunity to develop new markets with area developers who share similar visions, standards, and objectives to those of Krispy Kreme. They could build successful relationships looking for long-range benefits for area developers and for themselves. Krispy Kreme needs franchisees who have strong commitments to the area developers and who will provide them with support in both the development and operation of the stores.


THREATS Krispy Kreme does not currently have a clear vision/mission statement. It seems that they announce their next opening 6 months before they open. Another threat is that competitors have a wider variety of products offered.


TRENDS A new trend, which Krispy Kreme should keep an eye on, is bagels. The trend toward healthy eating together with an insistence on good-tasting food produced a shortage of acceptable natural food alternatives, for example. Dunkin Donuts has already launched a successful line of bagels.


Recommendations


The following are suggestions and recommendations that Krispy Kreme will benefit from in future growth. The most important document for a company to have is a clear vision and mission statement for their company. Krispy Kreme doesn't have a well-documented vision and mission statement thus leaving them with no goals of where they want to go and how they want to be portrayed. Once the vision/mission statements are written the company then can move in the direction to fulfill those statements. A company without a clear vision and mission doesn't have a good direction of where they are going and what they want to achieve. Vision/mission statements tell the consumers a little about the organization and how it is tying to meet the consumer's needs. Customers want to see where a company is going and what they are trying to achieve.


Another suggestion is that Krispy Kreme needs a higher advertising budget. Relying on word-of-mouth is the biggest form of advertising, but that's not always the best way. Other forms of advertising we recommend Krispy Kreme use are, billboards, newspapers, radio commercials, and/or TV commercials. Also, as stated in their weaknesses, they could offer a broader line of products. This could help increase their market share, because they would have more to offer to the customers. They cold offer other breakfast items, lunch items, dinner items, or possibly other snack items.


The most important suggestion is to expand internationally at a faster rate. It has taken Krispy Kreme years longer then their biggest competitors to do business outside of the United States.


Krispy Kreme's Mission Statement


Krispy Kreme is in the doughnut business and our goal is to provide the freshest product, highest level of service, the broadest selection of products and the most competitive prices worldwide.


Vision Statement


Krispy Kreme will be the consumer's first choice for hot, fresh doughnuts worldwide.


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