International Marketing

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on International Marketing. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality International Marketing paper right on time.

Our staff of freelance writers includes over 120 experts proficient in International Marketing, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your International Marketing paper at affordable prices!

International marketing is very important these days; it expands a firm's market, makes production and distribution economies feasible, and allows companies to explore growth opportunities in other nations and makes them less dependent on the economy in their home base. For our company EDI we choose Europe more precisely European Union countries (England, Germany, Austria, France, Italy, Spain, Portugal, Netherlands, Belgium, Denmark, and Finland), as a target market. The main objective of international marketing in our case is to increase market share in Europe.

Successful businesses have extensive knowledge about their customers and their competitors. Acquiring accurate and specific information about our customers and competitors is a critical first step in market investigation and development of a marketing plan. The market impacts and direct all aspects of the company's activities and ultimately will lead to success or failure of the business. In developing a market plan, our primary functions are to understand the needs and desires of our potential customers, selection and development of a product that will meet customer needs, development of promotional material that will make the customer aware and ensure of product delivery.

The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm. There are few main points why our company is attracted to the EU countries as a target market for foreign marketers.

1. Demography & Geography

- European countries have relative large population,

- High market growth rate

- Urban/rural distribution

- Climate/weather patterns (5 market regions where we want to introduce our product have similar weather patterns, example Latin region Spain, Italy, Portugal-have warm weather all year long)

- Shipping distance/cost, (1 countries are divided into a 5 regions where our bottling company TAUT would be located cutting shipping and distribution costs)

. Political environment

- Similar system of government (in Europe Code Law)

- All of the EU countries are politically stable

- Governmental role in business

- Similar regulations on foreign companies

. Economy

- Overall level of development

- High economic growth

- Currency (same in all 1 countries-Euro Dollar, therefore minimized inflation rate)

- High per capita income & purchasing power

- Involved in foreign trade already

- Balance of trade

4. Society/culture

- Relatively low/same literacy rate

- Very similar education level

- Different languages but all EU countries accepted English as a business language

- Similar business culture

5. Market Access

- Limitation on trade/trade barriers

- Local standards (that is one of the reasons why we divided countries in 5 similar to each other regions)

- Intellectual property protection laws

- Legal issues

6. Product Potential

- Future world wide market size

- Large market for potential growth

- Local production, producers, prices, terms of sales

- Europe has a very competitive environment

Please note that this sample paper on International Marketing is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on International Marketing, we are here to assist you. Your cheap custom college paper on International Marketing will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment from and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!