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Is tobacco a drug? Nicotine is a drug, and nicotine was purposely manipulated to enhance the addictive nature of cigarettes. The Federal Drug Administration (FDA) tried for years to build a case proving the Tobacco industry was manipulating the levels of nicotine in various brands to "Keep Them Coming Back" but couldn't prove it until a Paralegal working for Brown an Williamson provided documentation supporting the allegations. With this new found proof and advent of more "Whistle Blowers" coming forward with new and more supporting evidence, the FDA now pursued the contention that cigarettes were in fact a delivery device for nicotine, a controlled substance

Dr. David Kessler, commissioner of the Food and Drug Administration, was relentless in his pursuit of the Tobacco industry. His name appears in almost all of the research material of the time. This makes sense considering his position at the FDA however it seemed he had a personal quest to fulfill. He had been noted to say, "Smoking is a pediatric disease that is a disease of children." (cite) It had been recognized that secondary smoke would affect children of smokers, but the reference here was more to the effect smoking had on children or young adults. Advertising was directed at making it cool, sophisticated. This was a target demographic as far back as 110 (Cite Norma's stuff here) so noticeably so, that laws were introduced to limit sales of cigarettes to minors.

Although it is clear cigarette smoking is physiologically addicting, the effects of nicotine don't come into play for as much as two years. This begs the question "why" then do teens smoke until they're hooked? Peer pressure led by advertising role models or from scenes in movies where the hero stops and has a smoke or a temptress seductively blows smoke in the face of her prey. Although at first the act of smoking is not particularly pleasurable it does in time have psychological links to rest and relaxation.

It had been a Tobacco industry axiom that brand loyalty in cigarette smokers was almost unwavering. The key here is to get the new comers to smoke your brand, and they will likely stay with your brand until it killed them. In 16, ,000 took up smoking every day. One in three of them would die of smoking related illness probably in their middle age. Aside from that, the tobacco giants had to keep up with the attrition lost to the quitters, 1. million quitters every year and 40,000 would die. So, the cigarette companies had to keep after the young people to keep their business alive.

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Although the deadly effects of smoking were known for decades the Tobacco industry managed to escape law suits until 16, then the hammer began to drop. A relentless FDA commissioner, lobby groups, pending lawsuits and trials in several states and finally the whistle blowers giving away the secrets. The walls were closing in, The Tobacco industry new it couldn't survive, and remain whole if it was completely gutted and demonized so it agreed to negotiate a settlement before the witch hunt turned to a hysteric lynching. So they went to the negotiating table.

Reference Page

Eitzen, D. Stanley & Zinn, Maxine B. (1) Case Study The Tobacco Deal. In J. Post, A. Lawrence, & James Weber (Eds), Contemporary business issues with readings (pp. 40-40) New York McGraw-Hill Primis Custom Publishing

Hernandez, Debra G. (15) Restrictions on cigarette advertising. Editor &Publisher, 18, 1. Abstract retrieved on March , 00 from InfoTrac One File

Lacayo, Richard & Baumohl, Bernard (16) Put out the butt, junior. Time, 148 (11), 51. Abstract retrieved on March , 00 from EBSCOhost

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